Building Deeper Emotional Connections in Marketing
If there’s one universal truth in marketing, it’s this: at their core, humans are emotional beings. We’re hardwired to feel, and those feelings significantly influence our decisions—even when we think we’re being entirely rational. For brands, this is both a challenge and an opportunity. Emotional connections can transform the way you engage with your audience, […]
Inclusive Marketing 101: Essential Resources for Marketers
Creating campaigns that resonate with diverse audiences is no longer just a “nice to have”; it’s a business imperative. Inclusive marketing helps foster deeper connections with your audience, reflect the world we live in, and build brand loyalty. But where do you start, and how can you ensure your messages are authentic, representative, and respectful? […]
Where Are We on the Climate for DEI?
It’s no secret that Diversity, Equity, and Inclusion (DEI) rose to the forefront for many organizations in 2020. Companies pledged to do better, to be better—to their employees, stakeholders, and customers alike. It seemed like a new era of inclusivity and equity was dawning. But just a few years later, we find ourselves at a […]
Unlocking Women’s Powerful Buying Influence
Marketing isn’t just about selling products or services. It’s about fostering trust, loyalty, and ultimately, a genuine connection with your consumers. To build customer relationships, it is important to engage with women in a genuine way and to represent them accurately. Why? Women influence over 80% of consumer purchases globally. For far too long, disingenuous […]
Celebrating and Harnessing African American Culture in Marketing
Marketing is more than just advertising; it’s about connection. At its core, great marketing resonates deeply with consumers and reflects the world they live in. One of the most powerful ways to foster lasting customer relationships is by authentically tapping into cultural heritage—in ways that celebrate and respect its richness. For Black History Month, we’re […]
Navigating the Future: CFPB Closure and Banking Industry Impacts
The news surrounding the potential closure of the Consumer Financial Protection Bureau (CFPB) has sent ripples through the financial sector. Established to oversee consumer financial protection, the CFPB has played a central role in enforcing federal financial laws, dismantling unfair practices, and safeguarding consumer rights. For financial services marketers and banking professionals, the potential disbandment […]
Overlooking Opportunities: How In-Group Bias Impacts Marketing
Marketers, like all humans, are not immune to cognitive biases—even when those biases silently reshape strategies and stunt growth. Admittedly, one of the sneakiest culprits is in-group bias—a tendency to favor people we resonate with and unconsciously exclude those we don’t. But here’s the catch when it comes to marketing: your “in-group” is not always […]
Building Bridges with Inclusive Marketing
Did you know that inclusive marketing has become an essential business practice? Recent research suggests over 40% of consumers resonate more with brands that exhibit diversity in their campaigns. It is time to elevate your marketing strategy by being more mindful of the diverse communities we inhabit. As industry leaders, we are committed to helping […]
The Hidden Cost of Rescinding DEI and Remote Work Initiatives
Over the past few years, diversity, equity, and inclusion (DEI) initiatives and remote work policies became cornerstones of a progressive corporate landscape. These policies reflected a commitment to creating equitable opportunities and improving employee well-being while modernizing workplace culture. Yet, in the aftermath of shifting economic and political pressures, some companies are retreating from these […]
Cultural Connections: Building Authenticity in Marketing Campaigns
Marketing has the power to shape perceptions, influence decisions, and foster connections. But in a world that grows more culturally diverse with every passing day, the question is no longer whether we should engage diverse audiences but how well we’re doing it. This is why I’m thrilled to introduce the Bright Ideas newsletter—a dedicated resource […]
