Balancing Personal and Corporate Values: A Guide for Business Leaders
In today’s hyper-connected world, the lines between personal and corporate values can often blur. However, for business leaders, finding the right balance is crucial. While standing firm on your company’s core beliefs is essential, it’s equally important to ensure that you do not inadvertently alienate parts of your audience with personal opinions. This article explores […]
The True Measurement of Marketing ROI
In the fast-paced digital landscape, businesses, especially startups and small businesses, must continuously evaluate their marketing effectiveness to ensure growth and sustainability. Measuring Return on Marketing Investment (ROMI) is crucial for these evaluations. But how exactly do we define and measure marketing ROMI in a way that captures its true impact on a business? Defining […]
5 Habits in Business Every Woman Entrepreneur Needs
Get ready to set your foot on a solid foundation to conquer entrepreneurship. This video will walk you through five habits every woman entrepreneur needs in today’s business world. Several women start businesses but aren’t able to maintain them in the long run. Building the right habits is necessary to stay in business and grow […]
Funding for Women Entrepreneurs
A Love Letter to Black Women Entrepreneurs
Happy Small Business Week Dear Black Women Entrepreneurs, In a world where the odds are often stacked against you, your unwavering resilience, boundless creativity, and fierce determination continue to inspire and transform our communities. This Small Business Week, we want to take a moment to express our deepest appreciation for the extraordinary contributions you make […]
Unlocking Video Marketing Mastery for Small Business Growth
Are you ready to take your small business to the next level? In today’s digital landscape, video marketing has become a powerful tool for captivating audiences and driving growth. As your strategic partner, we’re here to empower you with the knowledge and strategies to create compelling video content that resonates with your target audience and […]
Opportunities for Women Entrepreneurs
There are so many opportunities for women entrepreneurs that are available that it is no wonder so many women are flocking to start businesses and side hustles. In this video, Chanelle Yarber of BrightGirl Media shares the different opportunities that are available and reasons why you should not be afraid to launch your own enterprise.
Are You Certified?
To help level the playing field for women business owners, the federal government aims to award at least five percent of all federal contracting dollars to women-owned small businesses each year. Many major corporations also have set-asides for certified woman-owned businesses. These contracts are especially for industries where women-owned small businesses are underrepresented. Certifying as […]