A 90-Day Marketing Sprint for Growth-Minded Business Leaders

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the Market Share Your Competitors Are Overlooking.

The Marketing Savvy Accelerator helps CEOs uncover overlooked revenue opportunities, connect authentically with today’s diverse consumers, and build a marketing engine that drives sustainable growth in 90 days.

Limited to 5 seats per cohort. Payment plans available.

Growth opportunity

The biggest growth opportunities are rarely found in markets everyone is already chasing.

They’re found in the audiences your competitors misunderstand, overlook, or fail to connect with authentically.

Today’s consumers are more diverse, more influential, and more connected than ever before. Multicultural consumers now represent trillions of dollars in buying power and are driving a significant share of population growth, consumer spending, and brand influence.

Yet many businesses continue using the same messaging, assumptions, and marketing strategies they relied on years ago.

The result?

Missed opportunities. Lower conversion rates. Slower growth. Market share left on the table for competitors willing to evolve.

The Marketing Savvy Accelerator

The Marketing Savvy Accelerator helps CEOs identify hidden revenue opportunities, strengthen their market positioning, and build marketing systems that connect with today’s consumers in ways that drive measurable business growth.
Because the question is no longer whether diverse audiences matter.

The question is whether your business is positioned to win with them.

Before You Hire
Another Agency, Watch This

At BrightGirl Media, we help business leaders connect marketing strategy, team performance, technology, and messaging into a revenue-generating system that creates measurable growth.

Your Marketing May Be Reaching People. That Doesn't Mean It's Resonating.

Many businesses assume poor marketing performance is a traffic,budget, or channel problem.

Often, it’s a connection problem.

As consumer markets become more diverse, the messaging that once worked for everyone works for fewer people. Different audiences bring different values, motivations, buying behaviors, and trust signals to the decision-making process.

When your marketing fails to recognize those differences, engagement drops, conversions suffer, and growth stalls. Not because your product isn’t valuable, but because your message isn’t landing.

Meanwhile, competitors who understand how to connect with these audiences are earning trust, capturing loyalty, and winning market share.

The Marketing Savvy Accelerator helps you close that gap by combining strategic marketing leadership, multicultural consumer insights, and AI-powered execution to create campaigns that connect, convert, and scale.

This Isn't About Diversity
It's About Growth.

$5 Trillion+

Annual buying power of multicultural consumers in the U.S. — representing one of the fastest-growing economic forces in the country (LinkedIn / Collage Group, 2025)

39%

How much more likely companies in the top quartile for ethnic diversity are to outperform competitors financially (McKinsey “Diversity Matters Even More,” 2023)

202%

Average conversion increase when landing pages target specific audience segments versus generic pages

The companies capturing the next wave of growth are not necessarily spending more on marketing.

They’re understanding their customers better.

As competition increases and acquisition costs rise, businesses can no longer afford generic messaging that treats every customer the same. The brands gaining market share are the ones that identify overlooked opportunities, build trust faster, and create marketing experiences that feel relevant to the people they serve.

The Marketing Savvy Accelerator gives you the strategy, systems, and execution framework to turn audience insight into revenue growth, stronger customer loyalty, and long-term market expansion.

The Marketing Savvy Accelerator

90 Days.
Real Strategy. Real Execution. Real Results.

This is not a course. The Marketing Savvy Accelerator is a structured, high-touch 90-day sprint that combines multicultural marketing strategy with hands-on execution support. You will leave with a fully operational marketing system built to reach diverse audiences.

One dedicated 1:1 strategy session tailored to your market landscape.

Weekly group check-ins with peer learning and live expert feedback

Execution and implementation support throughout all 90 days

Culturally-informed messaging, campaign, and channel frameworks you can deploy and reuse

Tools and templates built for reaching multicultural audiences at scale

What You Will Learn

Six Modules. One Cohesive Multicultural Marketing Strategy.

Cultural Intelligence as a Business Foundation

Understand why cultural competence is a revenue driver, not just a values statement. You will learn how to audit your current marketing through a cultural lens, identify the audience segments your strategy has been missing, and establish the foundational intelligence your brand needs to enter new markets with confidence.

Audience Architecture — Going Beyond Demographics

Demographics tell you who someone is. Culture tells you how they decide. In this module, you will move from surface-level audience profiles to deeply textured personas that reflect values, lived experiences, media behaviors, and purchase psychology for Black, Hispanic, Asian American, and other key multicultural consumer segments.

Brand Story Through a Cultural Lens

Your brand story should feel like home to the audience you are trying to reach. This module teaches you how to craft and adapt your core brand narrative so it resonates across cultures without losing its integrity. You will learn the difference between cultural appropriation and cultural collaboration — and how to build brand equity in communities you want to serve long-term.

Inclusive Channel Strategy and High-Converting Funnels

Different audiences move through funnels differently. You will map multicultural customer journeys, identify where your current funnel breaks down for diverse segments, and build channel strategies that meet your audiences where they already are — from platform selection and content formats to timing, tone, and offer framing.

Campaign Execution with Cultural Fluency

You will develop and launch a real campaign during the accelerator using a culturally resonant framework. This module covers campaign architecture, copy and creative direction, multicultural influencer and creator alignment, and how to measure success beyond impressions. You will leave with a campaign that is live, not theoretical.

Sustainable Systems — Scaling Inclusive Marketing

One culturally resonant campaign does not build market share. This module focuses on building the systems, workflows, and measurement infrastructure needed to sustain inclusive marketing as an ongoing business practice — including how to train your team, brief vendors, and track the metrics that actually matter.

Is This Program for You?

You've Proven the Business Model .
Now It's Time to Scale What Works.

The Marketing Savvy Accelerator is designed for established founders, CEOs, and leadership teams who have already built a successful business and are ready to unlock the next stage of growth.

You don’t need more marketing tactics.

You need a smarter strategy for reaching the customers, communities, and market opportunities your competitors are overlooking.

This program is for you if:

Your business generates $500K+ annually and growth has started to level off despite continued marketing efforts

You know there are untapped customer segments and revenue opportunities you haven't fully reached

Customer acquisition costs are increasing and you need marketing that converts more efficiently

You want to expand into new markets, communities, or buyer segments without damaging trust or credibility

You are tired of generic marketing advice and want a strategic advantage rooted in real consumer insight

You want marketing leadership, not just another agency producing campaigns

This program is NOT for you if:

You are still validating your offer or searching for product-market fit

You are looking for quick hacks, shortcuts, or passive training without implementation

You are unwilling to challenge assumptions about your customers and how you market to them

You are not prepared to invest time, attention, and resources into executing a growth strategy

Why Trust This Process?

Market-Tested
Strategies that Resonate

The Marketing Savvy Accelerator combines more than 15 years of marketing leadership, multicultural consumer expertise, and revenue-focused strategy into a single 90-day experience.
The principles behind it have already helped organizations increase engagement, acquire customers, grow deposits, improve conversion rates, and expand their reach into underserved markets.

$550,000

Deposit Lift Generated through a multi-channel acquisition campaign for a regional financial institution, resulting in 1,900 new customers.

27%

Increase in Donations Achieved through strategic campaign development supporting multiple Black and Hispanic led North Texas nonprofit organizations in one giving day.

30%

Increase in Program Enrollment Delivered through targeted multicultural marketing campaigns for workforce and community programs.

40%

Reduction in Lead Costs  Optimized paid and organic marketing strategies that lowered acquisition costs while increasing audience growth and engagement.

4X

Revenue Generated in a Single Year Experience leading large-scale marketing initiatives focused on measurable business growth.

FOUNDER NOTE

The Marketing Savvy Accelerator wasn’t created from theory.

It was built from years of helping organizations identify overlooked opportunities, strengthen customer relationships, and create marketing systems that drive measurable results.
Now that expertise is available through a structured 90-day program designed specifically for growth-focused leaders.

Led by Someone Who
Has Been Building in These Markets for Over a Decade

Chanelle Yarber is the founder of BrightGirl Media and a Fractional Chief Marketing Officer with more than a decade of experience helping businesses build strategic, revenue-generating marketing programs. Her work is rooted in multicultural marketing, brand storytelling, and the kind of cultural intelligence that turns diverse audiences into deeply loyal customers.

BrightGirl Media has worked across industries — professional services, consumer brands, nonprofit, financial services — helping leaders who want to grow into markets that mainstream marketing strategies consistently overlook. Chanelle’s approach is direct, data-informed, and grounded in respect for the communities she helps brands reach.

She is not teaching a theory. She is sharing the exact strategic methodology she has used in real client engagements to generate results in multicultural markets.

Your Questions
Answered

Do I need to have an existing marketing team to participate?

No. This program is designed to work whether you are the one doing the marketing, leading a small team, or managing outside vendors. The frameworks and tools are built to be flexible.

Is the program focused on a specific multicultural segment?

No. While the program draws on specific data and case studies across Black, Hispanic, and Asian American consumer markets, the frameworks are designed to apply across multiple audience segments. You will also acquire insights specific to the communities most relevant to your business.

How much of the program is strategy versus implementation?

Both. The 90-day sprint is designed to produce a live, executing marketing system by the end — not just a strategy document. BrightGirl Media will implement your marketing campaign during the program while the cohort meetings are structured with expert guidance and peer accountability.

What is the investment?

The Marketing Savvy Accelerator is $25,000. Payment plans are available. This is an investment in the marketing infrastructure and cultural fluency that will serve your business for years beyond the 90 days.

How many people are in each cohort?

Cohorts are intentionally kept small — a maximum of five participants — to ensure personalized attention, genuine peer learning, and direct access to Chanelle and her team throughout the program.

What if I have never marketed to multicultural audiences before?

That is exactly who this program is designed for. You do not need experience with multicultural marketing — you need the willingness to learn it seriously and build it strategically. This program gives you the foundational intelligence and practical tools to do that with confidence.

How Much Revenue Are You Leaving on the Table?

Every day, businesses lose potential customers not because their product is wrong, but because their marketing fails to connect with the people most ready to buy.

The opportunity is already in the market.

The question is whether your business is positioned to capture it.

The Marketing Savvy Accelerator helps CEOs uncover overlooked growth opportunities, connect authentically with today’s consumers, and build a marketing engine that drives sustainable revenue growth in just 90 days.

Five seats.

One cohort.

Applications are now open.

Cohorts limited to 5 participants

Payment plans available

Led by a Fractional CMO with 10+ years of multicultural marketing experience

Strategy + execution, not strategy alone

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