From Redlining to Relevance: How Inclusive Marketing Helps Banks Repair Trust and Grow Market Share
The banking industry bears a deep and unresolved legacy. For decades, redlining practices isolated entire neighborhoods from economic opportunity, undermining trust and limiting access for millions of Americans, particularly Black and Hispanic communities. While regulatory reforms and recent Department of Justice (DOJ) settlements have forced financial institutions to reckon with these wrongs, rebuilding trust requires […]
Unlock the Potential of Multicultural Audiences: A Growth Strategy for Banks
The U.S. financial landscape is evolving, driven by the growing influence of multicultural consumers. African American, Hispanic, Asian, and immigrant communities are emerging as powerful economic forces, creating both an opportunity and a clear call to action for banks. To stay competitive and thrive, financial institutions must adapt now—because ignoring these groups is no longer […]
How to Authentically Apply Company Values in Marketing
For marketing professionals, business owners, and brand managers alike, aligning marketing strategies with core company values isn’t just good practice—it’s essential for building trust, loyalty, and long-term success. But how can organizations ensure their marketing reflects their genuine values rather than falling into the trap of purpose washing? This article explores why authentically applying your […]
Path to Inclusion: How to Shift Your Marketing Strategy
Inclusive marketing isn’t just a buzzword—it’s a powerful approach that drives brand growth, creates meaningful social impact, and establishes long-lasting customer loyalty. Today’s consumers want to see themselves represented in the brands they support. More importantly, they can tell the difference between genuine inclusivity and performative acts. Shifting your marketing strategy to be more inclusive […]
Beliefs, Perceptions, and Biases in Marketing
Marketing is as much about understanding human psychology as it is about creativity. Every decision we make, every ad campaign we design, every message we craft—it all stems from a set of beliefs, perceptions, and biases, both our own and those of our target audience. These unseen forces can significantly shape the effectiveness of our […]
How Banks Can Build Trust and Loyalty with Black and Hispanic Communities
Building trust and fostering loyalty are critical for financial institutions looking to serve Black and Hispanic communities. Historically, banks have faced significant challenges in earning the trust of these underserved groups due in part to discriminatory practices and systemic barriers that have persisted for centuries. However, by adopting a forward-thinking approach and committing to actionable […]
How to Build a Truly Inclusive Marketing Strategy with C.L.A.R.I.T.Y
Marketing is evolving—and diversity is no longer optional. Consumers want to see themselves represented in the brands they trust. By making a commitment to diversity, your business can foster stronger connections, build loyalty, and genuinely serve its audience. At BrightGirl Media, we’ve developed an actionable framework for diverse and inclusive marketing that ensures your efforts […]
Building Deeper Emotional Connections in Marketing
If there’s one universal truth in marketing, it’s this: at their core, humans are emotional beings. We’re hardwired to feel, and those feelings significantly influence our decisions—even when we think we’re being entirely rational. For brands, this is both a challenge and an opportunity. Emotional connections can transform the way you engage with your audience, […]
Inclusive Marketing 101: Essential Resources for Marketers
Creating campaigns that resonate with diverse audiences is no longer just a “nice to have”; it’s a business imperative. Inclusive marketing helps foster deeper connections with your audience, reflect the world we live in, and build brand loyalty. But where do you start, and how can you ensure your messages are authentic, representative, and respectful? […]
Where Are We on the Climate for DEI?
It’s no secret that Diversity, Equity, and Inclusion (DEI) rose to the forefront for many organizations in 2020. Companies pledged to do better, to be better—to their employees, stakeholders, and customers alike. It seemed like a new era of inclusivity and equity was dawning. But just a few years later, we find ourselves at a […]
