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Marketing is as much about understanding human psychology as it is about creativity. Every decision we make, every ad campaign we design, every message we craft—it all stems from a set of beliefs, perceptions, and biases, both our own and those of our target audience. These unseen forces can significantly shape the effectiveness of our […]
Building trust and fostering loyalty are critical for financial institutions looking to serve Black and Hispanic communities. Historically, banks have faced significant challenges in earning the trust of these underserved groups due in part to discriminatory practices and systemic barriers that have persisted for centuries. However, by adopting a forward-thinking approach and committing to actionable […]
Marketing is evolving—and diversity is no longer optional. Consumers want to see themselves represented in the brands they trust. By making a commitment to diversity, your business can foster stronger connections, build loyalty, and genuinely serve its audience. At BrightGirl Media, we’ve developed an actionable framework for diverse and inclusive marketing that ensures your efforts […]
If there’s one universal truth in marketing, it’s this: at their core, humans are emotional beings. We’re hardwired to feel, and those feelings significantly influence our decisions—even when we think we’re being entirely rational. For brands, this is both a challenge and an opportunity. Emotional connections can transform the way you engage with your audience, […]
Creating campaigns that resonate with diverse audiences is no longer just a “nice to have”; it’s a business imperative. Inclusive marketing helps foster deeper connections with your audience, reflect the world we live in, and build brand loyalty. But where do you start, and how can you ensure your messages are authentic, representative, and respectful? […]
It’s no secret that Diversity, Equity, and Inclusion (DEI) rose to the forefront for many organizations in 2020. Companies pledged to do better, to be better—to their employees, stakeholders, and customers alike. It seemed like a new era of inclusivity and equity was dawning. But just a few years later, we find ourselves at a […]
Marketing isn’t just about selling products or services. It’s about fostering trust, loyalty, and ultimately, a genuine connection with your consumers. To build customer relationships, it is important to engage with women in a genuine way and to represent them accurately. Why? Women influence over 80% of consumer purchases globally. For far too long, disingenuous […]
Marketing is more than just advertising; it’s about connection. At its core, great marketing resonates deeply with consumers and reflects the world they live in. One of the most powerful ways to foster lasting customer relationships is by authentically tapping into cultural heritage—in ways that celebrate and respect its richness. For Black History Month, we’re […]
The news surrounding the potential closure of the Consumer Financial Protection Bureau (CFPB) has sent ripples through the financial sector. Established to oversee consumer financial protection, the CFPB has played a central role in enforcing federal financial laws, dismantling unfair practices, and safeguarding consumer rights. For financial services marketers and banking professionals, the potential disbandment […]
Marketers, like all humans, are not immune to cognitive biases—even when those biases silently reshape strategies and stunt growth. Admittedly, one of the sneakiest culprits is in-group bias—a tendency to favor people we resonate with and unconsciously exclude those we don’t. But here’s the catch when it comes to marketing: your “in-group” is not always […]
