blog
5 Habits in Business Every Woman Entrepreneur Needs

5 Habits in Business Every Woman Entrepreneur Needs

Get ready to set your foot on a solid foundation to conquer entrepreneurship. This video will walk you through five habits every woman entrepreneur needs in today’s business world. Several women start businesses but aren’t able to maintain them in the long run. Building the right habits is necessary to stay in business and grow […]

Personalization at Scale: Using Data to Tailor Marketing Messages and Offers to Individual Customers

Personalization at Scale: Using Data to Tailor Marketing Messages and Offers to Individual Customers

Personalization has become a crucial aspect of effective marketing strategies in today’s digital age. Businesses can increase engagement, improve customer retention, and drive higher conversion rates by tailoring messages and offers to individual customers. In this blog post, we’ll explore the concept of personalization at scale and how data plays a pivotal role in making […]

A Love Letter to Black Women Entrepreneurs

A Love Letter to Black Women Entrepreneurs

Happy Small Business Week Dear Black Women Entrepreneurs, In a world where the odds are often stacked against you, your unwavering resilience, boundless creativity, and fierce determination continue to inspire and transform our communities. This Small Business Week, we want to take a moment to express our deepest appreciation for the extraordinary contributions you make […]

Unlocking Video Marketing Mastery for Small Business Growth

Unlocking Video Marketing Mastery for Small Business Growth

Are you ready to take your small business to the next level? In today’s digital landscape, video marketing has become a powerful tool for captivating audiences and driving growth. As your strategic partner, we’re here to empower you with the knowledge and strategies to create compelling video content that resonates with your target audience and […]

Leveraging Sports Events to Score Marketing Goals for Your Business

Leveraging Sports Events to Score Marketing Goals for Your Business

The roar of the crowd, the thrill of the game, the magic of a hole-in-one… national sporting events like the PGA Masters Tournament and Final Four Basketball offer more than just entertainment. For small to medium-sized business owners, these occasions present a golden opportunity to craft strategic marketing plays that capture attention, drive traffic, and […]

Opportunities for Women Entrepreneurs

Opportunities for Women Entrepreneurs

There are so many opportunities for women entrepreneurs that are available that it is no wonder so many women are flocking to start businesses and side hustles. In this video, Chanelle Yarber of BrightGirl Media shares the different opportunities that are available and reasons why you should not be afraid to launch your own enterprise.

Why Social Media Is Not Enough to Grow Your Business

Why Social Media Is Not Enough to Grow Your Business

Social media has revolutionized the way businesses connect with their audience. In today’s digital age, businesses can access more detailed information about their customers than ever before and meet them exactly where they are. Customers, in turn, can interact with the brands that resonate with them most deeply. But depending entirely on social media isn’t […]

Are You Certified?

Are You Certified?

To help level the playing field for women business owners, the federal government aims to award at least five percent of all federal contracting dollars to women-owned small businesses each year. Many major corporations also have set-asides for certified woman-owned businesses. These contracts are especially for industries where women-owned small businesses are underrepresented. Certifying as […]