The True Measurement of Marketing ROI
In the fast-paced digital landscape, businesses, especially startups and small businesses, must continuously evaluate their marketing effectiveness to ensure growth and sustainability. Measuring Return on Marketing Investment (ROMI) is crucial for these evaluations. But how exactly do we define and measure marketing ROMI in a way that captures its true impact on a business? Defining […]
5 Habits in Business Every Woman Entrepreneur Needs
Get ready to set your foot on a solid foundation to conquer entrepreneurship. This video will walk you through five habits every woman entrepreneur needs in today’s business world. Several women start businesses but aren’t able to maintain them in the long run. Building the right habits is necessary to stay in business and grow […]
Opportunities for Women Entrepreneurs
There are so many opportunities for women entrepreneurs that are available that it is no wonder so many women are flocking to start businesses and side hustles. In this video, Chanelle Yarber of BrightGirl Media shares the different opportunities that are available and reasons why you should not be afraid to launch your own enterprise.
Are You Certified?
To help level the playing field for women business owners, the federal government aims to award at least five percent of all federal contracting dollars to women-owned small businesses each year. Many major corporations also have set-asides for certified woman-owned businesses. These contracts are especially for industries where women-owned small businesses are underrepresented. Certifying as […]